[AoB] How to Use Mental Models to Become a Better Blogger

The vast majority of blogging advice out there is tactical in nature. It teaches you how to start a blog, how to write articles, how to network and engage others, how to distribute your content, how to promote your blog on social media.

However, there are two things there are wrong with tactical advice:

  1. They never, ever take you from point A to point Z. Like I always say, the basics don’t work anymore. So mastering the basics won’t ever help you reach the blogging stratosphere. In today’s blogging ecosystem, the basics might not even be enough to get you your first 1,000 readers.
  2. They will take you from point A to point B, but only if conditions are ideal. And, you’ve probably guessed it, with a system as complex as blogging, conditions are almost never perfect. Algorythms change, there’s a new blog being released every minute or so, and there’s a lot of money exchanging hands. At times, it looks like chaos.

What are you supposed to do then?

You develop a set of strategies that you can deploy, so you can turn chaos into opportunity.

[AoB] Should You Go Hyperniche?

We now live in a world of constant information overload. Content creators are sharing millions and millions of articles, podcasts, social media posts, and videos every single month.

This, in turn, changes the dynamic of how we create content, how we distribute it, how we promote it, and even how we monetize our blogs.

The main issue? Broad topics lack focus, direction, and are becoming less and less appealing.

The most lucrative niches are overcrowded and ultra-competitive, and a general blog that tackles a main topic (or a multitude of topics) has little to no chance of standing out from the crowd.

[AoB] Most Blogs Fail. Why?

At least once a year someone out there publishes a long article announcing the imminent demise of the blog. More bloggers than ever are giving up, content saturation is alienating a lot of readers, and the rise in popularity of different mediums will be the final nail in the coffin.

The truth?

It’s always been like this.

Out of all the bloggers I’ve networked with when I launched my first blog in 2012, only a dozen or so still publish regularly.

Out of all the bloggers that I’ve personally coached, only a dozen or so still publish regularly.

And out of all the people who decide to start a blog this year, only a small percentage of them will still publish new content regularly by the end of the year.

But why?

[AoB] 7 Unconventional Questions That Will Change Your Blogging Game

As the cliché goes, if you want better answers, you should ask better questions.

The right questions at the right time can help you become aware of your mistakes, adjust your strategy, and begin your journey towards the blogging stratosphere.

No, seriously. The right questions at the right time…

Okay, let’s stop fooling around.

Here’s me asking you 7 questions that just might point you in the right direction.

And you know that the right question at the right time…

[AoB] How to Lose Friends and Alienate People (as a Blogger)

If there’s one thing I’m quite the expert on, that’s alienating a large, engaged audience.

Seriously.

I started my first blog back in April 2012. By November the same year, I had over twenty thousand readers. I was earning about $100 every single day, and my articles were read by close to a thousand people within the first 3–4 hours of an article being published.

Somehow, in my quest to increase my numbers, both in terms of readers and income, I lost friends and alienated a lot of people.

Just take a look at this statistic:

Here’s how you can do it as well in a couple easy to follow steps.

[AoB] Who Else is Struggling to Come Up With Ideas for Blog Posts?

Writer’s block.

The most dreaded words in all existence by creatives.

Also known as creative bankruptcy, writer’s block is all about a single four-letter word. One that we rarely even want to mention.

It’s an “F word” that is frowned upon by people from all areas of life. And this word is keeping you from writing, editing, formatting, and publishing your next blog post.

[AoB] 90 Super Easy Tips That Will Turn Even a Novice Blogger into an Expert

It’s not pleasant being the new guy. There’s always a bit of discomfort, a bit of friction when starting something new.

And the truth is that, most times, the advice that is out there on the web is kind of confusing.

Which advice do you follow?

That’s why I am going to offer you some real simple tips. Ninety of them.

Super easy. Super cool. Super useful. Especially if you’re a novice, struggling with readers, with staying consistent, with everything.

[AoB] 99 Percent of Bloggers Aren’t Aware of This Simple Rule

There’s this fascinating story about Pablo Picasso being able to produce a work of art in a few minutes.

Apparently, a woman once asked Picasso (who was either at a café or in a market) to do a drawing for her.

Picasso did what she asked, and then demanded some ridiculously high amount of money. Let’s say ten thousand dollars.

Of course, the woman protested, “But it only took you a couple of minutes to draw this.”

The old master corrected her, “It took me thirty years to learn how to draw this in a couple of minutes.”

Or so the story goes.

I’d like to use this story as a framework to discuss an often overlooked aspect of content creation.

It’s not just the skill, but also how that skill is perceived by others.

Blogging success is not just about years and years of practice, but about having an audience that’s aware of all those years of practice.

Let’s talk about the concept of social proof and how you can best use it to your advantage.