[irevuo] The Basics of Email Marketing for Indie Writers

Building a mailing list is literally the first marketing decision any author should make.

This is because the mailing list is the central element of every author’s marketing strategy. It is the one thing you own and will always be able to control.

[irevuo] Imitation: The Gateway to Inspiration

In 1650, Spanish painter Diego Velázquez was commissioned by Pope Innocent X to paint a portrait of his.

Three centuries later, another artist would attempt to recreate it. Despite never having seen this painting in person, the Irish artist Francis Bacon would repaint it, over and over again, completing a total of 50 paintings during the 1950s and 1960s.

During the summer of 1957, another famous artist, Pablo Picasso, was inspired by Velázquez’s masterpiece, Las Meninas.

The first thing I wrote that actually got me quite a bit of exposure was a novella called “An Emperor’s Will.” I wrote it when I was 16 years old, and I won a National Literary Contest. And a lot of published writers read it and loved it. On an online workshop frequented by some of the best SF and Fantasy writers in Romania, it received mostly positive reviews.

The problem?

It was written…

[AoB] How to Use Mental Models to Become a Better Blogger

The vast majority of blogging advice out there is tactical in nature. It teaches you how to start a blog, how to write articles, how to network and engage others, how to distribute your content, how to promote your blog on social media.

However, there are two things there are wrong with tactical advice:

  1. They never, ever take you from point A to point Z. Like I always say, the basics don’t work anymore. So mastering the basics won’t ever help you reach the blogging stratosphere. In today’s blogging ecosystem, the basics might not even be enough to get you your first 1,000 readers.
  2. They will take you from point A to point B, but only if conditions are ideal. And, you’ve probably guessed it, with a system as complex as blogging, conditions are almost never perfect. Algorythms change, there’s a new blog being released every minute or so, and there’s a lot of money exchanging hands. At times, it looks like chaos.

What are you supposed to do then?

You develop a set of strategies that you can deploy, so you can turn chaos into opportunity.

[irevuo] The Basics of Designing a Book

In January 2011 I self-published my first novel:

Because I was dirt poor when I launched my first book, the project was a proper DIY. I had to learn book cover design, learn how to use the tools and apps, teach myself typography, interior formatting, and book formats.

Surprinsingly, the ecosystem, mainly the distribution channels we now use, hasn’t changed that much.

If you’re reading this tutorial, I’m guessing that you’re either a curious mind or in the process of producing a book yourself. You’re probably wondering how to turn a manuscript into an actual book.

My objective for this tutorial is to share as much knowledge about book design as possible with you, so that you have the tools to craft a beautiful book that’s ready for publication.

The first thing you will notice is that book design is at the intersection of several disciplines: a designer needs to take into account editorial, marketing and distribution decisions, and work with a variety of people to produce your book. They will turn what was an abstract project into a beautiful product by pulling all the pieces together.

[AoB] Should You Go Hyperniche?

We now live in a world of constant information overload. Content creators are sharing millions and millions of articles, podcasts, social media posts, and videos every single month.

This, in turn, changes the dynamic of how we create content, how we distribute it, how we promote it, and even how we monetize our blogs.

The main issue? Broad topics lack focus, direction, and are becoming less and less appealing.

The most lucrative niches are overcrowded and ultra-competitive, and a general blog that tackles a main topic (or a multitude of topics) has little to no chance of standing out from the crowd.

[irevuo] Hello Rejection, My Old Friend

Whenever we submit a part of our soul that we translated into words, we do so armed with nothing but the hope that the person reading our work will understand it.

Sometimes they do. Most times they don’t.

Rejection scrapes the heart. But, well, there’s nothing to do about it. In fact, rejection is as much a part of being a writer as punching those damn keys. It’s as much a part of being a writer as the edits and the rewrites and the social media marketing.

[irevuo] Should You Self-Publish? These Questions Will Help You Decide

So, you have a finished manuscript, and now you’re ready to share it with as many readers as possible.

In order to do that, you must choose one of two paths: either self-publish your book yourself, or go the traditional route and try to find a publisher.

Deciding on which route to take means that you’ve got to figure out a couple of things about yourself first, about your book, and about your ability to effectively market (and enjoy the process) both yourself as an author and your book.

Now, let’s discuss the essential questions to ask yourself if you’re trying to decide if self-publishing your book is the best available option for you.

[AoB] Most Blogs Fail. Why?

At least once a year someone out there publishes a long article announcing the imminent demise of the blog. More bloggers than ever are giving up, content saturation is alienating a lot of readers, and the rise in popularity of different mediums will be the final nail in the coffin.

The truth?

It’s always been like this.

Out of all the bloggers I’ve networked with when I launched my first blog in 2012, only a dozen or so still publish regularly.

Out of all the bloggers that I’ve personally coached, only a dozen or so still publish regularly.

And out of all the people who decide to start a blog this year, only a small percentage of them will still publish new content regularly by the end of the year.

But why?

[irevuo] Self-Publishing Tips From an Old Interview With David Gaughran

Almost a decade ago I interviewed David Gaughran, a name that surely stands out from the crowd through the sheer plethora of self-publishing resources that he has made available for free on his blog.

While the full interview has been lost, I did manage to recover some interesting fragments, which can easily form the basis of a self-publishing framework even to this day.

So, without further ado, let’s go through this fantastic list of self-publishing tips.