The most common question we get asked by fellow bloggers is, “How do I get more readers?”
Honestly, we’d like to tell you that building a community around your blog is as simple as writing great content, but the bitter truth is that growing a blog, especially in the years to come, will be a bit more nuanced than that.
As more and more people become creative entrepreneurs, bloggers, and content creators, the usual avenues and tools will slowly become less and less effective.
Now is the time to develop new strategies.
Now is the time to think outside the box.
Without further ado, let’s dive into the best strategies on how to grow an audience for your blog.
Back to 279 BC. There was a Greek king by the name of Pyrrhus, and his army defeated the Romans in two bloody battles. And while he won two battles against the Romans, the greatest army the world had ever seen, Pyrrhus didn’t have enough soldiers to keep fighting.
The Romans may have lost the battle, but they were only temporarily defeated. Even though they suffered more casualties than the Greeks, the Romans still had a large reservoir of replacement soldiers, all of whom were eager to sharpen their swords and march into battle.
The casualties harmed King Pyrrhus more than the Romans. Aware of his disadvantage, Pyrrhus famously told a friend that winning one more battle against the Romans would “utterly destroy him.” Damaged by the size and strength of the Roman army, Pyrrhus gathered his troops and sailed back to Greece.
The lesson is this: Pyrrhus won the battles but lost the war.
Attrition warfare is a military strategy where the goal is to wear down the enemy to the point of collapse by causing continuous loss of personnel and resources.
I’ve always believed that consuming a lot of content is a surefire way to develop the creative muscle. The more we feed our brain, the more we get this itch to create something of our own.
But there’s an issue with this. As Ira Glass so eloquently stated, we have developed taste, but there’s this disconnect between the quality of the content we consume and the quality of the content we produce.
That’s why I also believe that creatives have to feed their brains with other types of content: the content that teaches one how to be creative, how to develop the proper mindset of a content creator.
That’s why today I’m sharing with you a list of must-read books if you want to become a better content creator, whether you’re an artist, a writer, a blogger, or a vlogger.
In AD 65, Seneca the Younger was ordered to take his own life by the Roman Emperor Nero. Seneca followed tradition by severing several veins in order to bleed to death, while also ingesting poison.
This order was a response to Seneca’s supposed involvement in a conspiracy to assassinate Nero. Former consul and advisor to the emperor and one of the richest and most powerful men in Rome, Seneca decided to embody the stoic philosophy to the very end. He accepted his fate with calm, even though those around him urged him to beg for his life.
While Seneca’s words of wisdom touched on countless aspects of life, he is perhaps best remembered for his piercing thoughts on the value of time.
This wisdom is relevant to this day, or maybe even more so, as we live in a world that makes it easy to lose track of time as we immerse ourselves in countless micro-distractions.
Carpe diem, as the Romans used to say, is an art that needs tinkering with as we do our best to seize time rather than waste it.
A couple of years ago, Damien Hirst shocked the art world by painting his own canvases.
Much like another of his contemporaries, Jeff Koons, Hirst is quite infamous for hiring teams of artists to work on his collections of art under his supervision.
On the other hand, Vincent van Gogh, universally acclaimed as one of the greatest artists of all time, sold only a few paintings while he was alive. Even though a prolific artist, he only found fame after his death.
The stereotype of the starving artist is romanticized to this day. The artist as a solitary genius, the creator of beauty so sacred that we can’t help but love and fear at the same time.
“He’s a true artist,” we find ourselves saying, and it’s these words that conjure up the vision of someone whose inexorable destiny has always been to create, even at the expense of having to endure a lifetime of poverty and frustration and social alienation…
The true artist is often misunderstood. They’re utterly and inconsolably alone with their art. They hide behind the walls of their studios and offices, refusing any sort of contact with the outside world.