We now live in a world of constant information overload. Content creators are sharing millions and millions of articles, podcasts, social media posts, and videos every single month.
This, in turn, changes the dynamic of how we create content, how we distribute it, how we promote it, and even how we monetize our blogs.
The main issue? Broad topics lack focus, direction, and are becoming less and less appealing.
The most lucrative niches are overcrowded and ultra-competitive, and a general blog that tackles a main topic (or a multitude of topics) has little to no chance of standing out from the crowd.