There’s this fascinating story about Pablo Picasso being able to produce a work of art in a few minutes.
Apparently, a woman once asked Picasso (who was either at a café or in a market) to do a drawing for her.
Picasso did what she asked, and then demanded some ridiculously high amount of money. Let’s say ten thousand dollars.
Of course, the woman protested, “But it only took you a couple of minutes to draw this.”
The old master corrected her, “It took me thirty years to learn how to draw this in a couple of minutes.”
Or so the story goes.
I’d like to use this story as a framework to discuss an often overlooked aspect of content creation.
It’s not just the skill, but also how that skill is perceived by others.
Blogging success is not just about years and years of practice, but about having an audience that’s aware of all those years of practice.
Let’s talk about the concept of social proof and how you can best use it to your advantage.